Saturday, July 5, 2008
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My58 And KCRA 3 Are The Only Area Stations To Broadcast Local News In HD

SACRAMENTO, Calif. -- KCRA 3 And My58 are the only Sacramento area television stations to broadcast local news in high-definition. In addition to HD studio cameras, the stations' news helicopter, LiveCopter 3, becomes LiveCopter 3 HD, the only news helicopter broadcasting in HD in the Sacramento area.

"This is an extraordinary day for Sacramento area television," said KCRA 3 and My58 President and General Manager Elliott Troshinsky. "HD has generated a new wave of excitement and enthusiasm in our industry. For the viewer, when they watch KCRA 3 Reports in HD, they will see local news in the Sacramento area like they have never seen it before. The pictures are stunning."

Throughout the years, KCRA 3 has set the standard for broadcast innovations in the Sacramento area. That long list of innovations includes being the first station to introduce live remotes and a news helicopter to Sacramento area viewers, and becoming the first station to revolutionize weather reporting by using Doppler radar. "We know that viewers expect KCRA 3 to take a leadership role in this very fast-changing business," said Troshinsky.

Every KCRA 3 newscast is broadcast in high-definition, including KCRA 3 Reports at 5am, KCRA 3 Reports at 6 a.m., KCRA 3 News from 7-9 a.m. on My58, KCRA 3 Reports at 5 p.m., KCRA 3 Reports at 6 p.m., KCRA 3 Reports at 6:30 p.m., KCRA 3 Reports at 11 p.m. and all weekend newscasts. In addition, KCRA 3 News at 10 p.m. on My58 (KQCA) is also broadcast in high-definition seven days a week. The only exception is KCRA 3 Reports at Noon, which is broadcast from a remote studio in Sacramento's Arden Fair Mall.

My58 and KCRA 3 now offer more high-definition programming than any other station in the Sacramento market. In addition to the KCRA 3 newscasts, the station also broadcasts NBC programming in high-definition including the following: "The Today Show," "Heroes," "Friday Night Lights," "Studio 60 On The Sunset Strip," "Medium," "ER," Sunday Night Football, "Law & Order: Criminal Intent," "Law & Order: Special Victims Unit," "Saturday Night Live," "The Tonight Show with Jay Leno" and "Late Night with Conan O'Brien." The MyNetworkTV shows are also brodcast in HD. "IFL Battleground," "American Heiress," "Saints & Sinners" and the MyNetworkTV My Thursday Night Movie and My Friday Night Movie.

LiveCopter 3 HD is a Eurocopter AStar with a multi-blade rotor system, single turbine engine and goes approximately 170 mph with the ability to fly more than three hours at one time. It contains the Cineflex High DEF camera platform, which includes four on-board cameras. LiveCopter 3 HD allows KCRA 3 to capture breaking news with more detail that ever before with sharper pictures and will continue to be piloted by John Hamilton and Dann Shively.

For more information on high-definition, viewers can visit the My58 HD page on www.my58.com. They will find definitions to HD related terms, answers to HD frequently asked questions, a KCRA 3 HD programming guide, and a Call 3 Consumer Guide to choosing a high-definition television set.

KCRA 3 and KQCA/My58 are owned by Hearst-Argyle Television, Inc., which owns 26 television stations, and manages an additional three television and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. Hearst-Argyle owns 12 ABC-affiliated stations, and manages an additional ABC station owned by Hearst Corporation, and is the largest ABC affiliate group. The Company also owns 10 NBC affiliates, and is the second-largest NBC affiliate owner, and owns two CBS affiliates. Hearst-Argyle also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services through its Weather Plus partnership with NBC and various NBC affiliate groups. Hearst-Argyle Series A Common Stock trades on the New York Stock Exchange under the symbol "HTV." HTV debt is rated investment grade by Moody's (Baa3), Standard & Poor's (BBB-) and Fitch (BBB-), each with a stable outlook. The Company's Web address is www.hearstargyle.com.